Success is an attribute both in sports and business

Before Helsinki Aesthetic Group Gymnastic World Championship competitions started, a panel discussion was held. #hikiviehuipulle seminar panel was led by four women, who’ve managed to succeed both in their sporting careers, and in business life.

Emma Terho is a two-time Olympic bronze medallist and four-time World Championship bronze medallist, and nowadays Terho is a Business Development Manager and a Board Member in Finnish Ice Hockey Association.

“Sports taught me how many assets I have and how to handle disappointments.

Laura Lepistö has her own content marketing company specialized in sports. However, she is also very known from her long and successful figure skating career. Lepistö achieved World Championship bronze and European Championship gold medal.  

All four women talked strongly about the passion and the fire inside them. The decision to try and reach the top was made relatively late in High School. Getting into Mäkelänrinne Sport High School was a turning point for all of them.

“My identity changed from studying and skating girl to an athlete who can reach the top.”

Marianne Vikkula is CEO of start-up event Slush, and also a World Championship silver medallist in aesthetic group gymnastics.

“It’s easy to set a goal, but figuring out the path to the goal is a challenge both in AGG and in business life."

Sari Multala is an Olympic sailor and three-time World Champion. Currently Multala is a member of Parliament and Vantaa City Council Member.

“You have to know your strengths and why you win in order to win again. Perseverance and understanding it that the result doesn’t come today or tomorrow, but in some point later, has really helped me in my life after sporting career.” 

Text: Liina-Maija Rummukainen